Nine capability areas, from strategy through hands-on delivery.
01
Strategy & Business Leadership
Set direction, then build the business that delivers it.
- Strategic planning: translate a concept into a fundable, scalable business.
- Product strategy & roadmapping: define what to build and in what order.
- Go-to-market (GTM) strategy: positioning, pricing, and launch planning.
- Business operations: stand up the operating model for an early-stage company.
- Budgeting, forecasting & financial planning.
- Pricing strategy.
- Scaling startups to profitability: helped Via Oncology reach profitability
within 5 years; co-led it for a decade alongside four other senior leaders.
02
Product & Technology
I can actually build it: not just talk about it.
- Product management: concept through multi-tenant SaaS; owned scalability.
- Software engineering: built the original product (Java).
- Database design: original data infrastructure (MS-SQL).
- Systems architecture.
- Software Development Life Cycle (SDLC): tooling, process, and standards.
- Healthcare interoperability (HL7).
- Cloud infrastructure: directed Azure infrastructure build-out.
- Quality engineering & QA processes.
- AI-assisted development: Claude / Claude Code is my current platform of choice;
I build working software, documents, and automations with it.
- Modern dev stack: GitHub, Azure DevOps, Vercel, Supabase, Ubuntu.
03
Security, Privacy & Compliance
Built and owned the program, not just advised on it.
- Security Officer & Privacy Officer experience (Model Oncology).
- Security program build-out from scratch.
- HIPAA & HITECH regulation and compliance.
- Healthcare data risk: privacy, security, and operational safeguards.
04
Healthcare Domain Expertise
Deep, current, provider-side knowledge; I helped create this category.
- Oncology clinical decision support / clinical pathways: original architect of
the first digitized system; helped create a new industry.
- Medical subject-matter expertise: operational, financial, regulatory, and
technical challenges facing provider organizations.
- Healthcare regulation & compliance (HIPAA, HITECH).
- Medical billing & coding.
- Industry contribution: 2016 ASCO Task Force on Oncology Clinical Pathways
(invited provider-perspective contributor and reviewer).
05
Sales, Marketing & Growth
Find the customer, win the customer, keep the customer.
- Sales leadership & sales management.
- Sales methodologies, call planning & negotiation.
- Forecasting & pipeline / buying-cycle tracking.
- Sales-play adjustment & GTM execution.
- Marketing & digital marketing: public-facing corporate website, AdWords,
qualified-lead management, close tracking.
- CRM / Salesforce administration.
- Sales tooling: Gong, Outreach.io, Vidyard, LinkedIn Sales Navigator,
LinkedIn Recruiter, Greenhouse.
06
Project & Program Management
Get complex, cross-functional work across the finish line.
- Project & program management: established the PM function for a startup.
- ERP implementation: led the Oracle NetSuite ERP rollout.
- Vendor / MSP management: managed managed-service-provider relationships
for End-User Compute.
- PM tooling: Smartsheet, Atlassian Confluence, Miro, Azure DevOps.
07
People & Team Development
Build teams that perform and want to stay.
- Team building: built a 7-person business-development and account-management
organization from the ground up.
- Coaching & individual development.
- Culture & engagement: improved employee NPS from 24→42 (2020–22) and
42→60 (2022–24).
- Emotional intelligence, positive psychology & active listening applied to
leadership.
08
Communication & Facilitation
Make the complex clear for any audience.
- Public speaking & conference presenting: 9× speaker/panelist at the Oncology
Clinical Pathways Congress (2014–2026); multiple ACCC, AVBCC, QCCA/NCCA, and
CHOP engagements.
- Presentation design: above-average PowerPoint; 15+ years of webinar /
video-conferencing (Zoom, WebEx) facilitation.
- Technical & business writing: trusted internal reviewer/editor of
customer-facing communications.
- Requirements gathering & active listening.
09
Creative & Media Production
Design, visualize, and produce the supporting assets.
- Solution design & wireframing (Miro and similar): visualize solutions early.
- Graphic & photo editing: Adobe Photoshop.
- Video production & editing: Adobe Premiere, Vidyard.
- Website design & content: WordPress, corporate-site build and management.