Services Engagements About Contact
Fractional Leadership & Advisory

Turning ambitious ideas into category-defining healthcare technology.

Fractional executive leadership and consulting for teams building in health tech, digital health, and oncology, from first line of code to market.

Locus Oncology connected network mark
20+ yrs
building health-tech, 0-to-1 through scale
1 in 5
U.S. oncologists use a platform I helped build
eNPS 24→60
team engagement lift over four years
5 yrs
from startup to profitability
Where I Help Most

One operator who has done nearly every job a growth-stage company needs.

I can sit with engineers on architecture, clinicians on workflow, executives on strategy, and buyers on value, then translate fluently between all of them.

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Product & Strategy

0-to-1 product definition, roadmap, and a clear path from concept to a sellable, scalable platform.

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Commercial & GTM

Go-to-market design, sales-team build and coaching, forecasting, pricing, and post-acquisition transitions.

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Technology & Delivery

Cloud (Azure) foundations, SDLC and program management, vendor/MSP and ERP implementation oversight.

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Security & Compliance

Stand-up of HIPAA / HITECH security and privacy programs for early-stage health-tech.

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Domain Translation

A fluent bridge between engineers, clinicians, executives, and buyers when a complex decision needs all four.

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AI-Enabled Workflows

Practical adoption of modern AI tooling to accelerate product, delivery, and commercial operations.

Ways to Engage

Flexible structures for wherever you are.

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Fractional Executive

Part-time product, commercial, or technology leadership for a startup not yet ready for a full-time hire.

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Advisory / Board

Ongoing strategic counsel on product direction, GTM, and oncology / digital-health market dynamics.

Project Sprint

A scoped engagement to de-risk one hard problem: a launch, a turnaround, a security stand-up, an ERP rollout.

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Diligence & Expert Input

Investor- or operator-side perspective on healthcare-technology products and markets.

Ed Rodgers, healthcare technology executive and advisor
Ed RodgersFounder · Locus Oncology
Work With Me

I’ve built it end to end, and I bring that full-stack view to your hardest problem.

Healthcare Technology Executive & Advisor

Twenty years ago, as an IT specialist at a cancer center, I wrote the first lines of code for what became oncology’s first digitized clinical decision support system. That project grew into a profitable company, later acquired by Elsevier, whose platform is now used by roughly one in five U.S. oncologists.

Along the way I did nearly every job a growth-stage company needs: software engineer, product leader, head of sales and go-to-market, and most recently founding technologist, Security Officer, and Privacy Officer for an oncology startup, standing up Azure infrastructure, an SDLC, a HIPAA program, and an enterprise ERP.

Why me: most advisors have done one slice of this. I’ve done nearly all of it, in the same domain, so I see around corners others miss, move from boardroom strategy to architecture whiteboard without missing a beat, and I ship.

Product Strategy Go-to-Market Digital Health Clinical Decision Support HIPAA / HITECH Azure & SDLC Sales Leadership AI Enablement
ASCO Task ForceInvited provider-perspective contributor to the first ASCO Guidelines for Clinical Pathways (2016).
9× Congress SpeakerOncology Clinical Pathways Congress speaker / panelist, 2014–2026.
Category CreatorHelped build a platform and an industry now serving ~20% of U.S. oncologists.
Team BuilderBuilt and coached a national sales organization; lifted engagement from eNPS 24 to 60.

Let’s talk about what you’re building.

Whether you need a fractional executive, an advisor, or a sprint to de-risk one hard problem, reach out and let’s find the right fit.

Email Ed